Keep your share of mind going strong
all summer long
Another NAB convention is now finished, but make sure you keep your mometum going throughout the summer months with a consistent advertising program in Radio magazine.
July and August are critical months to maintain good visibility in the marketplace. It's important that you keep your share of mind high. What is share of mind? In the readers' minds, it's your company's name recognition. It's your company's recall in our readers' minds. It's the difference between a reader remembering your company and taking action or that reader forgeting about your company when it comes time to purchase your product or service.
Call me to keep your company's share of mind high this summer in Radio magazine.
Steven Bell
US Sales Director
Got a product in this month's Facility Showcase?
This month: Tom Joyner Studios
Radio magazine features real-life applications of broadcast hardware and software in the Facility Focus feature. If your company has a product used in this month's feature, take advantage of the opportunity to explain its benefits! The adjacent page will include your quarter-page advertorial with a four-color photo of the product, up to 125 words of description, your phone number and Web address. We'll handle the layout for you.
Updated website and new URL
RadioMagOnline.com
Radio magazine completely redeigned our website to provide more advertising and sponsorship opportunities, as well as offering readers more ways to find the information they want. And with that, we now have a new URL. Visit us on the web at RadioMagOnline.com today.
Trends in Technology
Automation Systems and Data
The ability for an automation system to move audio and data between facilities is an important to consolidation, but it is also a valuable tool during disaster recovery. Jeff Smith investigates the enhanced networking functions of automation systems to provide readers with ideas and methods of maximizing their systems.
Facility Showcase
Tom Joyner Studios
The Dallas studios of the syndicated radio show were rebuilt to accommodate the show's and the host's unique needs. The result is a mix of traditional and cutting-edge technology.
RF Engineering
Due Diligence Check
While a due-diligence check is common before a license transfer, doing one on your own is a good way to take inventory of the station's operation. John Battison covers the details.
Field Reports
WKSU listens to the Adam Audio A7 speakers, and WRVL edits with the Sony Sound Forge DAW software.
Also:
New Products
FCC Update
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