Success in any venture seldom occurs through simple luck. Competition is as tough as ever, and the companies and individuals who achieve the greatest success do so through specific planning and effective implementation. The key to guaranteed success is to find the specific edge that sets you apart from your competition. Radio magazine can be that edge in your marketing plan.

With 12 solid years of service to the radio industry, Radio magazine continues to demonstrate that it is the Radio Technology Leader with recognized editorial quality from a team of recognized industry professionals. In 2005, Radio magazine received editorial awards from the Society of Broadcast Engineers and the American Society of Business Publication Editors. Recognition from our peers on both sides-engineers and editors-shows that Radio magazine understands the needs of our readers and delivers a quality message with the highest editorial standards.

Our authoritative editorial team includes John Battison, Kevin McNamara, Harry Martin, Mark Krieger and many contributors who work at radio stations, networks and production facilities. Our contributors understand radio technology and technical issues because they work with it every day. They get to the heart of the matter and provide the information our readers need to make informed purchase decisions on equipment and services. You only get this no-nonsense and relevant information from Radio magazine.

By using Radio magazine in your company’s marketing plan, you reach a targeted, qualified audience. You reach the decision makers for technology and services.

Chriss Scherer, CPBE CBNT - editor
Scherer has been the editor of Radio magazine since 1997. Before joining Radio, he was the chief engineer at stations in Cleveland; Boyertown/Reading, PA; and Bridgeport, CT. He was a regular contributor to Radio and Broadcast Engineering magazines during that time.

He is a past president of the Society of Broadcast Engineers. He is certified as a Professional Broadcast Engineer and a Broadcast Networking Technologist by the Society of Broadcast Engineers. He is a past chairman of the SBE National Certification Committee, and a member of the SBE National Board of Directors.